ORLA KIELY REFILLABLE WATER BOTTLE

Because it seems I can't let a week go by without mentioning Irish designer Orla Kiely...

Orla has teamed up with water filter company Brita to design the "Wottle", a reusable water bottle featuring her signature stem print pattern. The bottle is made in the UK from 100% recycled materials and will be available to buy online next month (priced £7.95/€10)

Orla says, ‘Being involved in the redesign of such an everyday product is always a challenge. It was exciting to consider the environment alongside practicalities and aesthetics.’

What do you think - cynical marketing gimmick or must-have design innovation? I'm thinking a little from column A, a little from column B...